Website Optimization

Website Optimization, or Website Performance Optimization (WPO) has become as important as the message about your product or service.  When it comes to on-site factors for SEO, content marketing, and other inbound traffic strategies, most people pay attention to structural elements and aesthetic elements. Structural elements include title tags and meta tags in the HTML code of your site, while aesthetic elements refer to things like design elements and word choices. These are all important, but they aren’t the only things that are important for traffic and conversions.

Small Business Website Optimization Performance

Website Optimization and Performance

Website Optimization refers to the performance and the speed in which web pages are downloaded and displayed on the user’s web browser. Web Performance Optimization (WPO), or website optimization is the process and implementation of practices that increase website performance.

Practices to Improve Page Load Time

Website Optimization is important and cannot be ignored. Here are standard best practices MMCG uses to improve your website’s page load time:

  • We reduce the information sent to the users Browser.
  • Optimize what is sent to the users browser and eliminate errors.
  • Utilize the web browsers built in caching resources.
  • Implement Data Caching from the server side.
  • Reduce the number of unique domain requests as much as possible.
  • Serve Optimized and Responsive Website Images.

Website Optimization Speed Test

Website Optimization Speed Meter

We recommend you to start looking at your site’s speed — not only to improve your ranking in search engines, but also to improve your potential customers  experience.

The chances are that if you have to ask then your website needs some type of optimization. We run a site speed optimization test when we conduct our FREE Website Audit.

As with all the services we offer it will depend upon your specific needs. Some websites are loaded with errors, while others need image optimization. Once we analyze your sites performance we will provide you a report and recommendations.

Website Performance Planning

Website Optimization For User Experience

Why Does Website Optimization and Performance Matter?

Here are five factors to consider when measuring your website’s performance:

  • Increased website performance can reduce your costs.
  • Site performance has a direct effect on revenues.
  • Search engines like Google take site speed into account when determining search rankings.
  • Mobile devices will soon out number desktop traffic.
  • It all comes down to better user experience.