Social Media

It may be hard to realize but Social Media did not start with Facebook. The first Social Media website was actually called Six Degrees. Six Degrees was founded in 1997 and allowed users to create profiles and friend other users. Soon after blogging started; now many don’t think of Blogging as a form of Social Media, but in fact it is. A blog allows an author/blogger to post stories, images and video. Subscribers/readers can then view these posts and respond creating a dialogue. Sound familiar?

Social Media Optimization

Social Media Defined: forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).

In 1996 further changes in Social Media occurred with the first Instant Messaging Client (ICQ) which was developed by an Israeli company. ICQ was purchased by AOL in 1998. AOL Messenger was also one of the earliest messaging clients offering users social media communication on the internet.

Finally, in the early 2000’s Social Media was recognized as a new medium. LinkedIn began in 2002 and was specifically marketed towards the business profile market, and the first pre-cursor to Facebook was formed called MySpace. Though MySpace does not have nearly the users today that Facebook and Twitter have it is still used to this day.

According to WikiPedia; who keeps a running list of Social Media Networking websites, there are approximately 212 across the globe. That does not include dating sites. There are two questions typically asked by small business owners:

  1. Do I need A Social Media networking site for my business?
  2. What social media networking sites will help build my business?

The answer to the first question is a DEFINITE YES! The second; requires thought just like your website design requires thought and planning.

Social Media Planning

Our clients are often surprised by the possibilities we present to them; by thinking outside the box we present exciting new Social Networking options:

  • Brand Your Profile Just Like Your Website
  • Choose Networks Suitable For Your Business – Products or Services
  • Use Your Website To Post To Social Media (One Post Everywhere)
  • Create Dialogue With Your Customers
  • Respond and Interact With Your Customers
  • Use Info-Graphics and Video
  • Polls, Quizzes and Contests
  • Product, Service and Specials Updates

Most Used Social Media Platforms By The Pros

Social Media Networks Used By Marketers

You have to know your customer demographics? Who are you targeting? What are you selling? There is a proper place for everything including your Social Media Marketing.

MultiMedia Consulting has Experts that can transform your Marketing into new sales, new referrals and increased profits.

There are several ways a business owner can choose to manage their Social Networking. Question – Do you have the time? Is it worth paying an employee (non-professional) to do the work for you? How many networks can you realistically mange?

MultiMedia Consulting can put your Social Media on AutoPilot. Hiring our experts will cost you less over time than managing it yourself or having an employee trying to do the job. No matter how you look at it, managing your Social Media does cost – Time Is Money!

Most Business Owners Think More Is Better

There have been many studies done over the years in regards to What Works and What Doesn’t. Your customers DO NOT want to be SPAMMED. That’s right – just as you can send too many annoying emails; too many or non-relevant posting can be a big turn off.

Annoying Actions Brands Take On Social Media
Actions That Make People Unfollow

Things that can help are: they are interested in your product or service, types of promotions, friends have liked and referred. Advertising on Social Media is so inexpensive you should be doing it weekly. Boosting – Is NOT Advertising. You can target ads to your demographics just like in Google AdWords.

We are here to help you manage your Social Media Campaign Marketing. Why Wait – Give Us A Call TODAY!

Serving all of Central Florida, Clermont, Eustis, Tavares, Leesburg, Fruitland Park, Mount Dora, Lady Lake, The Villages, Montverde, Groveland, Lake County, Volusia County, and Marion County Florida.