Graphic Design is one of the most important elements of your new website design and layout. Graphic Design attracts people to brands. Graphic Design done by Professionals who are Creative and Passionate about getting your UNIQUE message across will create a Brand Position in the marketplace for your product or service.
By Definition: Graphic Design is the art or profession of using design elements (as typography and images) to convey information or create an effect.
Graphic Design is what drives advertising and attracts us to brands. The graphic designs used in your website need to invoke emotion and a sense of visual attraction. Why do restaurants care so much about food presentation? The visual effect transfers to the taste buds before the food even goes in the mouth of the person eating it. It’s true if it looks like crud it probably tastes like crud.
Colors are also important. Colors create emotion and reactions. For example; Red is typically associated with Danger. Red creates fast eye movement and increases reactions. This is why the color Red should be used sparingly through out your website content. Your reader will tend to jump from one place to another reading all the Red words, skipping over your relevant content.
Your Graphic Design and Color Scheme should compliment one another throughout your web design. When you want to provoke a response maybe Red is the right color, but if you want to create the feeling of tranquility and relaxation probably Red would not be the right color to use in your design.