I’ve decided to just talk, rant and rave a little bit from time to time. I wanted to start out by talking a little bit about “Bounce Rate”. When I speak with clients, and unfortunately many others in the industry they don’t understand this term and what it actually means. Personally, I feel it is one of the most important metrics you should be looking at. When combined with other metrics you will know whether or not your website content is compelling readers to stay on your website and actually look at your products or services.
Are you looking to increase visitor engagement on your website? Then you’ll need to focus on this very important and often over looked metric.
Google defines Bounce Rate as; the percentage of bounced visits (i.e. visits in which the person left your site from the entrance page).
So why is Bounce Rate so important. Basically it will tell you if your site visitors are finding the content and information they are looking for when they first come to your website. Your website could have a ton of traffic but if none of the traffic is converted into sales, new business or inquiries the traffic means nothing. What your visitors see when they first get their determines whether or not they will seek out other information within your website.